Diverting a porn website to devote it exclusively to tenderness was just a joke to amuse and challenge our minds. If we ask ourselves, what would be the effect of watching videos of explicit tenderness? Immediate effects, wouldn’t you say? Why aren’t these universal and powerful urges more of a social issue? Political? Artistic? Is it a “silent” subject? And how would we explain the permanent existence of violence? The education of children? The attention economy? Algorithms? Materialism? Patriarchy? Capitalism? Sugar? Aliens! Obviously … Sociologists, economists, philosophers and geneticists have answers … Our idea here is to expose the power of this universal impulse. Your hug team